Coming off a smash hit with Fortnite, Epic Games has announced that it raised $1.25 billion from KKR, ICONIQ Capital, Smash Ventures, aXiomatic, Vulcan Capital, Kleiner Perkins, and Lightspeed Venture Partners.

This investment creates powerful partnerships with highly strategic investment firms and individuals at the forefront of technology, entertainment, professional sports, esports, and live events.

These investors join Tencent, Disney and Endeavor as minority shareholders in Epic, which continues to be controlled by founder and CEO, Tim Sweeney.

“We’re excited to partner with the finest minds in the financial, sports, and entertainment communities. This reinforces Epic’s position of leadership in real-time 3D technology, and accelerates our ability to improve the way people play, work, and interact with the world,” said Sweeney.

“Epic Games has fundamentally changed the model for interactive entertainment under the company’s visionary leadership,” said Ted Oberwager of KKR. “Alongside a special group of investors, we are thrilled to support Epic’s dedicated employees and the passionate community of players and developers that lies at the heart of everything that Epic Games does.”

Earlier this week Epic announced the opening of their latest office in Australia as well as a partnership with Nerf to create a Fortnite-branded Nerf Blaster, as part of it’s foray into toys that already includes a parntership with Hasbro for Fornite Monopoly.

Epic seems to have the Midas touch these days with a string of successes. Fortnite has become a runaway hit since it’s launch just one year ago, amassing over 125 million players and hundreds of millions of dollars.

The success of Fortnite can be also attributable to the strategy Epic has taken with the gameplay and online distribution. This goes back to 2012 when they forged a strategic partnership with China’s Tencent. Tencent invested $330 million into Epic in exchange for 40% of the company. The Tencent partnership gave Epic a key competitive advantage into online distribution strategies.

Unreal Studio

Fortnite’s success translated into higher visibility and momentum for the Unreal game engine, first developed over 20 years ago by the company. The company now estimates there are over 6.3 million users of the Unreal 4 Engine and is now focused on bringing Unreal to new markets such as film, industrial visualization, arcitecture and enterprise real-time rendering with the release of Unreal Studio announced earlier this year.